With Packstyle, customizing your hemp and inflorescence packaging is simple and safe

That of hemp is a new economic sector; the legalization of the light substance has favored a reduction of the underground cannabis markets and, not surprisingly, there are more and more, outlets and e-commerce that allow you to buy light hemp, in safe conditions and with products of Italian origin.

In 2019, the total turnover, given by the commercialization of Cannabis light, amounted to around 150 million euros, in 2020 it exceeded 200 million euros: a business in very strong growth with margins of development, and profit, quite important.

One of the priorities of hemp packaging is detailed knowledge of current product regulations, which must be specified on the packaging to avoid violations. Laws vary depending on the country of production or destination and are constantly being updated. For this reason, many producers prefer minimum runs, from a few hundred pieces, to avoid filling warehouses with packages that could become irregular before they are even sold.

Packstyle packaging: protective, versatile, durable
 

Packstyle offers custom hemp packaging in different sizes and materials. In addition to the graphic care, according to the identity and taste of the producing company, the customization allows the buyer to know the product by including all legal information. In addition, it is possible to expand the physical area dedicated to pouch  communication with QR codes that amplify the relationship with the customer through additional interactive content. 

Also on the short-run side, Packstyle offers orders starting at 50 pieces facilitating a quick changeover if, due to updated regulations, it becomes necessary to adjust pouches. 

Low runs come to the aid of small and medium-sized companies that want to present a product to the market with care and professionalism, avoiding waste and excessive costs.

Another feature that drives manufacturers to rely on specialized printers concerns the need to produce durable and strong packaging. Indeed, like all nutraceuticals, CBD derivatives (capsules, oils, or ointments) are products with a long shelf life, and it is important that the packaging maintains the characteristics of the products inside.

Packstyle packaging is available in 5 materials: film, recyclable film, recyclable paper, paper and aluminum and aluminum.

While Packstyle packaging is flexible, adaptable to the contents and easy to transport as it is lightweight and space-saving, it is durable and protects the contents, keeping them intact. 

As for aluminum specifically, it is a naturally barrier-provided material to protect the contents from the sun's rays and the entry of moisture, heat, and other external agents that could alter the hemp inflorescences.

As for film and paper packaging and in the different combinations of these two materials, the inside of the pouch is coated with the EVOH barrier that provides protection against moisture, oxygen and other external agents.

In addition, all Packstyle pouches are heat-sealable, thus providing excellent protection for the products they contain. 

Packaging in the service of creativity

From a marketing perspective, new hemp producers are aware of the importance of effective design for their brand, and are bringing striking graphic compositions to the packaging that can simultaneously lend credibility to the brand. Manufacturers and retailers are undertaking a repositioning that aims to enhance the therapeutic characteristics of products that contain CBD. The reason is the need to appeal to an increasingly diverse customer base, which does not necessarily correspond to that of regular recreational marijuana users.

Green light to hemp packaging enriched with ennoblements, iconography with vintage references, details reminiscent of wine or tobacco labels. The feeling people try to associate with the products is that of an exclusive purchase, a connoisseur tasting experience. Many of the labels in the category offer tactile and multisensory effects, with the aim of creating an exclusive connection between consumers and product.

The doypack and flat pouches Packstyle are easily customizable by uploading your own graphics to the site according to the indicated template (see our Faqs). The graphics department, however, is always available to advise and guide buyers at this stage. In addition to the different materials, mentioned earlier, Packstyle offers gloss, matte or even soft touch finish. Many manufacturers have a variety of product types and therefore require hemp packaging that is diverse in graphics. Thanks to the multi-graphics service, Packstyle handles the different product lines as if it were a single order streamlining procedures and ensuring short delivery times.